Industry Partners

Industry-partners Industry Partners

Industry Partners are corporate companies (corporates) which have entered into partnership agreements with KidZania Johannesburg, with the combined aim of delivering educational and entertaining experiences to visitors.  The focus of KidZania is to educate children about different careers and afford them the opportunity to learn through role-play.  The integration of corporates plays a pivotal role in the KidZania experience, as these companies provide real-world industry “know-how” and the presence of their branding ensures that each space and each career is more realistic.


Our Industry Partners

KidZania's current Industry Partners include more than 960 global and local organizations around the world. Industry Partners vary according to each KidZania location and represent a mix of private corporations, governmental institutions and non-profit organizations.


About our Partners

KidZania works closely with Industry Partners to ensure that we deliver activities which provide each visitor with an authentic and educational experience, whilst echoing the Industry Partner's brand values. Industry Partners' brands are familiar to families; thereby creating realism in the role-playing, where children can associate their experiences with the same brands that they see in the real world.


KidZania partnerships are integrated. An airline knows best how to train pilots and cabin crew. Similarly, a bank knows best how to teach children about saving and investing. David Ngobeni, Governor of KidZania Johannesburg says "Our industry partners are crucial to the success of each career role-play activity, as they offer the necessary authenticity to the KidZania city experience; and, in turn, empower, inspire and educate children."


Industry Partner types

Of the Industry Partners that have signed up 31% are international brands and 69% are proudly South African brands (of which 23% are small-to-medium enterprises; 15% are JSE listed entities and 31% are medium-to-large corporates). The brands are spread across different industries, from Financial Services, Retail, Motor industry, FMCG, Manufacturing, Food and Beverage, Logistics, Entertainment, Music and Education.


KidZania's offer to Industry Partners

KidZania offers organizations a unique opportunity to create positive awareness and enhance brand loyalty, creating future brand advocates and/or ambassadors within a kid-focussed role-play environment, where education and inspiration are at the core of everything we do.


KidZania allows Industry Partners to develop and execute promotional activities to a targeted adult audience in arears specifically designated for adults whilst creating attractive media opportunities such as cross promotions, product launches and private events to name a few.


KidZania Johanessburg's unique offering

KidZania affords Industry Partners with the opportunity to participate in various CSI programmes. These include KidZania Johanessburg setting aside 5% of its total revenue from ticket sales towards facilitating individuals from previously disadvantaged backgrounds to visit the centre. By participating in these CSI programmes, corporates are afforded the opportunity to get SED points and/or a section 18A certificate.




If you are interested in learning how your organization can become an Industry Partner, please contact us at: [email protected]


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